What Is a Generative Engine Optimization and Why It Matters
As traditional SEO gives way to AI-powered discovery, Generative Engine Optimization (GEO) is rapidly becoming essential for modern digital visibility. A AI Search Optimization audit helps you understand how your website ranks on generative AI platforms like ChatGPT, Claude, Perplexity, Gemini, and others.
Unlike conventional search engines that rely on backlinks and keywords, generative engines synthesize content to directly answer user questions. If your brand isn’t appearing in these responses, you're invisible to a growing segment of searchers.
GEO vs SEO: Traditional SEO targets Google SERPs. GEO focuses on optimizing your brand's visibility within AI-generated answers. While both involve content strategy and metadata, GEO demands a different approach—one centered around how large language models (LLMs) understand and recall entities like your business.
Step 1: Track Your AI Mentions
Tools for Monitoring Citations
Use tools like Propensia.ai, Profound, Peec.ai, and Otterly to:
Detect where and how often your brand is mentioned in AI responses
See which LLMs (like ChatGPT and Claude) are citing your website
Identify gaps where competitors are gaining traction
Why Tracking Visibility in ChatGPT, Claude, and Perplexity Matters
Generative engines don’t show "pages" the way Google does. If you're not explicitly mentioned, you're losing leads, trust, and discoverability. Mentions in AI tools are now as critical as Page 1 rankings.
Step 2: Analyze Your Content’s Structure
Use Schema Markup and llms.txt for AI Indexing
Add JSON-LD schema to key pages (especially product and service pages)
Include llms.txt to help LLMs crawl and cite your content
Ensure consistent meta descriptions and OpenGraph tags for LLM-friendly formatting
Optimize Headings, Summaries, and Answer Formats
AI engines favor content written in question-answer or summarization style. Rework content to:
Start with a direct answer
Use H2/H3 headers with FAQs
Include entity names, awards, and recognitions in summaries
Step 3: Benchmark Against Competitors
Identify Where Competitors Are Being Mentioned
Use Propensia to:
Analyze which brands AI platforms are surfacing for your core keywords
Track the number of monthly mentions competitors are receiving
Detect content formats that outperform yours
Key AI Platforms to Benchmark:
ChatGPT (OpenAI)
Claude (Anthropic)
Perplexity AI
Gemini (Google)
Meta AI (LLaMA)
Step 4: Implement Recommendations
Content Improvement: Answer-Style FAQs & Entity-Rich Naming
Rephrase blog content to mirror how users ask questions in AI tools (e.g. "What is the best CRM for nonprofits?")
Add "best for", "how to use", and "top-rated" to your page titles and headers
Use structured answers with bullet points and sources
Technical Optimization: Schema, Structured Data, Canonicalization
Add schema for reviews, products, organization, and FAQs
Validate structured data via Google Rich Results Test
Use canonical tags to consolidate authority
Prompt-Style Keyword Usage
Integrate phrasing like:
"Best [product] for [audience]"
"What are the top [industry] tools?"
"How does [product] compare to [competitor]?"
Step 5: Monitor & Iterate
Set Up Continuous Tracking
Use tools like Propensia to:
Monitor your monthly AI mentions and visibility score
Track schema performance and citation rates
Benchmark industry trends
Outcome Metrics to Watch:
312% increase in AI traffic in 90 days (e.g. SaaS case study)
73% more citations than competitors
45% lower CAC from AI-sourced leads
Propensia.ai: Your GEO Audit Partner
Propensia is the fastest, most comprehensive GEO auditing tool built for brands that want to own the future of search.
Run a free AI audit in 30 seconds
Discover how often AI platforms cite your site
Get detailed schema, content, and competitor insights
Start your free GEO audit today →
Frequently Asked Questions (AI SEO Audit)
What is a GEO audit?
A GEO (Generative Engine Optimization) audit evaluates how your website is indexed, understood, and recommended by generative AI platforms like ChatGPT, Claude, and Perplexity.
How long does AI Search Optimization take?
Initial results can appear in 2-4 weeks after schema and content updates. More significant ranking shifts happen within 60-90 days.
Can I audit without signing up?
Yes. With Propensia, you can run a free, no-signup-required audit in under 30 seconds.
Ready to rank higher on AI platforms?
Run Your Free GEO Audit Now →
