Privacy Policy

Effective Date: January 1, 2025
Last Updated: January 1, 2025

Propensia.ai ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

1. Information We Collect

Personal Information

When you register for an account or use our services, we may collect:

• Name and email address
• Company name and job title
• Website URL and industry information
• Billing information (processed securely through Stripe)
• Phone number (optional)

Automatically Collected Information

When you use our services, we automatically collect:

• Log data (IP address, browser type, operating system)
• Usage data (features used, audit history, time spent)
• Device information (device type, unique device identifiers)
• Analytics data through PostHog

Website Analysis Data

When you run an audit, we analyze:

• Publicly accessible website content
• Meta tags and structured data
• Technical SEO elements
• Content structure and keywords

2. How We Use Your Information

We use your information to:

• Provide and maintain our GEO audit services
• Generate personalized recommendations and guides
• Process payments and manage subscriptions
• Send service-related communications
• Improve our services and develop new features
• Provide customer support
• Detect and prevent fraud or abuse
• Comply with legal obligations

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information with:

Service Providers

• Firebase (Google): Authentication services
• Stripe: Payment processing
• OpenAI: AI-powered analysis (anonymized data only)
• PostHog: Analytics and product insights
• Heroku: Hosting services

Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

4. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

• SSL/TLS encryption for data in transit
• Encrypted database storage
• Regular security audits
• Access controls and authentication
• Secure payment processing through Stripe

5. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Specifically:

• Account information: Until account deletion
• Audit history: 12 months for free users, unlimited for Pro users
• Payment records: As required by tax and accounting laws
• Analytics data: 24 months

6. Your Rights and Choices

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update or correct your information
• Deletion: Request deletion of your account and data
• Portability: Export your audit data
• Opt-out: Unsubscribe from marketing communications

7. Cookies and Tracking

We use cookies and similar technologies to:

• Maintain your session
• Remember your preferences
• Analyze usage patterns
• Improve our services

You can control cookies through your browser settings.

8. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

10. California Privacy Rights

California residents have additional rights under the CCPA, including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information (which we do not do).

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at: