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Propensity-to-Buy Models Built for Predictable, Profitable Growth
How It Works
Propensia.ai captures your historical data win data, applies AI-driven propensity modeling to identify high-converting opportunities, and continuously optimizes in real time to keep sales and marketing focused on the best opportunities.
Capture & Integrate Your Data
We ingest historical win/loss data, firmographic insights, and marketing touchpoints from your CRM, marketing automation platforms, and external sources.
AI-Powered Bespoke Propensity Modeling
Using advanced machine learning, Bayesian updates, and our proprietary algorithm, our models analyze buying signals to identify which accounts are most likely to convert—and why.
Real-Time Intelligence & Continuous Optimization
Unlike static lead scoring, our AI continuously refines predictions based on real-time sales engagement, market conditions, and new data inputs, ensuring your sales and marketing teams always focus on the right opportunities.
Why Propensia.ai?
Propensia.ai goes beyond traditional lead scoring with bespoke AI-powered propensity-to-buy models tailored to your business. Our proprietary algorithm, real-time optimization, and deep data insights ensure sales and marketing teams focus only on high-value opportunities, eliminating wasted spend and improving conversion rates. With seamless CRM integration and continuous learning, we help you push your magic number above 1.0 and drive predictable, profitable growth.
Bespoke Models, Not Generic Scoring
Your business has unique buyers, sales cycles, and conversion drivers. We build custom models tailored to your historical wins—no off-the-shelf solutions.
AI-Driven Precision & Real-Time Adaptability
Our proprietary algorithm continuously refines predictions, ensuring your team prioritizes high-probability opportunities while strategically allocating resources to lower-probability leads for improved conversion potential.
High-Confidence Revenue Forecasting
Leverage AI-powered propensity models to predict pipeline outcomes with precision, enabling more accurate sales forecasts and better GTM planning.
Key Outcomes for Your Business
Propensia.ai delivers AI-powered propensity-to-buy models that drive real, measurable impact across your sales and marketing efforts. By prioritizing high-value opportunities, optimizing GTM spend, and aligning teams around data-driven decisions, we help you increase efficiency, improve forecasting, and accelerate revenue growth.
Magic Number > 0.5
Achieve a profitable GTM strategy by ensuring marketing and sales investments generate more revenue than they cost. Propensia.ai optimizes spend to drive sustainable, scalable growth.
Increased Revenue
Stop chasing low-intent leads. Our AI models identify the highest-propensity buyers, so your team can focus on deals that convert faster, increasing win rates and overall revenue.
Lower Customer Acquisition Costs
Maximize the efficiency of your GTM spend by directing resources toward high-value prospects. Eliminate wasted ad spend and increase pipeline efficiency without increasing costs.